I love it! I couldn't actually burn it since I'm allergic to cinnamon and even just the smell of it will trigger a reaction but foxes are my favourite animal and I just HAD to get one. Aside from my allergies the scent is really nice. It reminds me of a pralines and cream sort of scent. The mug is absolutely precious and I adore the ring I got. I definitely recommend especially if you like baked goods/kitcheny scents.